An explainer video is a short introduction of a product, service, or company to potential customers. It tells a story and answers the questions: what problem is the product trying to solve, and why should the viewer use it.
A good explainer video is shorter than most videos, easy to curate for your target audience, one that spreads brand awareness, and one that breaks down complex ideas in a fun way.
An explainer video should be between 1 to 2 minutes long. Since its intent is to effectively introduce a product and spark the interest of the audience, a single message is advised with a clear call to action for the audience to act on once they finish the video.